Bad Luck Brian meme generator

How this meme works

A cheerful, awkward school portrait is paired with a setup that starts out hopeful or ordinary and a punchline where things go wrong in an ironic, unfortunate way. The contrast between his big smile and the doomed outcome makes it funny.

When to use it

Use it for everyday situations where someone does something reasonable and it backfires in the worst possible way.

Where this meme comes from

Bad Luck Brian is a real school photo of a young man in a sweater vest with braces, posted online by a friend around 2012. It became a classic image macro series in which captions describe ironic misfortunes befalling him.